Bringing Rouchette to the UK
Everyone here at Astbury Collections (Evercreatures' and Simply Hike's parent company) are excited to announce we have signed an exclusive distribution deal with French boot company Rouchette.
The Rouchette brand, founded in 1990, is to be unveiled to UK trade for the first time at Glee show, a gardening and outdoor living trade show in Birmingham, from September 14th-16th 2021.
We aim to have all Rouchette boots available on both Evercreatures' and Simply Hike's website by October 1st. For all the retailers out there, wholesale will also be available on all Rouchette ranges, including the newly launched Goji and Fougere styles.
Whilst we are bringing Rouchette to the UK, they are expanding our ranges to include garden, agricultural and hunting footwear, subsequently adding men's boots to our selection for the first time, making this deal mutually beneficial.
Brexit has effected not just ours, but a multitude of UK business' stock levels. The transaction will also assist this as 40% of Rouchette's products are manufactured in Europe.
Tony Bailey, our director of operations, said: “This is an excellent deal and we are looking forward to bringing the Rouchette brand and products to the UK.
“Rouchette is a perfect fit, particularly for Evercreatures which is renowned for its funky boots. Stocking Rouchette’s boots means we can expand the range to include agricultural and hunting footwear, while we can also offer a men’s range for the first time.
“Adding this range, as well as being the exclusive distribution partner across the UK, will enable us to reach more of the market and compete with more of the established brands. It’s a great opportunity for multi-site retailers to stock a brand that gives back, with a select few national retailers already on board for the winter.
“I have known Sebastien Rouchette, the CEO, for some time and I am looking forward to us working together to establish the brand in the UK and bringing these high-quality products to the consumer.”
The deal cements a long-standing relationship between our parent company, Astbury Collections, and Rouchette. We have previously worked together on footwear innovation for wellington boots and now we are eager to see where the next chapter takes us.